July 7, 2025
During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio — including vitamin aqua, Merlin’s Lemonade and Pop Cola — recorded approximately 20% volume growth in the first months of the year. This positive performance was supported by increased consumer interest in core products and international expansion, alongside significant investments in production capacity and new product launches.
For more details, you can read the full article on Revista Progresiv:
https://revistaprogresiv.ro/analize/fmcg/bauturile-racoritoare-o-categorie-in-adaptare-fortata/