Merlin’s Beverages is a Romanian company in the soft drinks industry, founded in 2014 and headquartered in Piatra Neamț. We develop and produce carbonated beverages and vitamin-enriched waters, included in a portfolio of brands that features vitamin aqua, Pop Cola, Montana, Lemonade, Carbonated Lemonade, and Plafar.
Today, Merlin’s Beverages is one of the most dynamic local companies in the industry. Vitamin aqua dominates the vitamin water category in Romania, with a market share of over 80%, and the group closed 2022 with a turnover of approximately €16 million.
We continue to grow, invest in quality and technology, and remain dedicated to our mission of offering modern, safe beverages tailored to an active lifestyle.
vitamin aqua has been the main sponsor of the Marea Miscare event since its first edition, supporting a festival that combines movement with entertainment, music, and experiences for the whole family.
Meet Merlin’s Beverages, a soft drinks company driving jobs & growth in Romania “Merlin’s Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment. The company will open a new facility representing a €40 million…
Eduard Alexianu, one of the leaders of Merlin’s Beverages, speaks about the need for a strategic approach to growth, both locally and internationally. He emphasizes the importance of innovation and adapting to new market levels for the brands in the…
Merlin’s Beverages, the company behind the vitamin aqua and Pop Cola brands, ranks among the most dynamic local companies, thanks to its rapid growth and significant investments in expanding production and its portfolio of soft drinks. For more details, you…
01/12/2025 – 31/12/2025
Win an iPhone 17 256 GB, 5G Black, one of five single-person subscriptions for 10 movies at Cinema City in 2026, or one of 50 vitamin aqua blankets (120×190 cm).
