October 13, 2025
Eduard Alexianu, one of the leaders of Merlin’s Beverages, speaks about the need for a strategic approach to growth, both locally and internationally. He emphasizes the importance of innovation and adapting to new market levels for the brands in the company’s portfolio, including vitamin aqua and Pop Cola, within a competitive economic environment.
For more details, you can read the full article in Ziarul Financiar:
https://www.zf.ro/companii/eduard-alexianu-merlins-beverages-cred-ar-trebui-ne-uitam-nivel-22925565