Merlin’s Beverages in the Context of Romanian Entrepreneurship

March 17, 2023

At the “EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders of Merlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry. The current portfolio includes ranges such as vitamin aqua, vitamin aqua zero, LEMONADE, Pop Cola, VITANIMIX, and Montana – the first bottled water in a sustainable packaging in Romania. The vitamin aqua brand essentially created the vitamin water segment in the local market and remains one of the company’s most successful products.

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https://startupcafe.ro/antreprenorul-anului-2022-romania-gaming-htm-22569