Meet Merlin’s Beverages, a soft drinks company driving jobs & growth in Romania “Merlin’s Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment. The company will open a new facility representing a €40 million…
Eduard Alexianu, one of the leaders of Merlin’s Beverages, speaks about the need for a strategic approach to growth, both locally and internationally. He emphasizes the importance of innovation and adapting to new market levels for the brands in the…
Merlin’s Beverages, the company behind the vitamin aqua and Pop Cola brands, ranks among the most dynamic local companies, thanks to its rapid growth and significant investments in expanding production and its portfolio of soft drinks. For more details, you…
On the RIDA Design Interior blog, the 10th anniversary of the vitamin aqua brand is highlighted, emphasizing its evolution as a “10 out of 10 taste” in the vitamin water category. The article celebrates the brand’s success and its connections…
vitamin aqua appears as a partner in projects promoted by RIDA Design Interior, highlighting the collaboration between the brand and a creative community in the design field. The partnership reflects vitamin aqua’s commitment to supporting initiatives that promote an active…
The vitamin aqua brand is celebrating 10 years on the Romanian market, reaffirming its position as a leader in the vitamin water segment. Launched in 2015, the range has expanded over time and benefited from innovative marketing campaigns, media appearances,…
During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio — including vitamin aqua, Merlin’s Lemonade and Pop Cola — recorded approximately 20% volume…
At Longevity Expo Forum Fest 2025, vitamin aqua celebrated 10 years on the vitamin water market, aligning with the event’s mission dedicated to health and longevity. Participants had the opportunity to discover the smart hydration offered by vitamin aqua varieties,…
On the RIDA Design Interior blog, vitamin aqua is presented as a symbol of freshness and a balanced lifestyle, interpreted through the lens of design and good taste. The article celebrates 10 years of the brand’s presence on the market…
Alexandru Melcovich, co-founder of Merlin’s Beverages, discusses the growth plans and investments for 2024–2025, including the expansion of production capacities and the optimization of distribution processes. The company aims to strengthen its presence in both the local and international markets…
Vitamin aqua aims to reach the €25 million turnover milestone, continuing its strategy of development and expansion of its soft drinks portfolio. For more details, you can read the full article on Revista Progresiv: https://revistaprogresiv.ro/interviuri/fmcg/producatorul-vitamin-aqua-tinteste-pentru-acest-pragul-de-afaceri-de-25-mil-euro/
Merlin’s Beverages, the Romanian manufacturer from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and other beverages, is a success story in local entrepreneurship. The company’s growth, development-focused approach, and impact on the Romanian soft drinks market are highlighted. For…
At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders of Merlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio, including vitamin aqua, vitamin aqua zero,…
At the “EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders of Merlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry. The current portfolio includes ranges…
The producers of vitamin aqua have invested €1 million in the development and production of the Montana brand, expanding their brand portfolio and strengthening the presence of bottled water on the Romanian market. For more details, you can read the…
Ruxandra Alexianu, CEO of Merlin’s Beverages, was nominated by Capital magazine in the Manager of the Year category, recognizing her performance in leading and developing the companies in the portfolio, including the vitamin aqua and Pop Cola brands, in the…
Merlin’s Beverages has introduced Pop Cola to the Romanian market, a new Romanian carbonated drink designed as an accessible and balanced local alternative to classic sodas. The launch of this variety marks the expansion of the producer’s portfolio and the…
Among the most popular ads aired on YouTube in Romania in 2018, in a ranking created by Google and presented by StartupCafe, a vitamin aqua commercial is also featured. The ad was created in-house, followed best practices in video promotion,…
Merlin’s Beverages, the company from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and Plafar, produces soft drinks locally and is gradually expanding its presence through exports outside Romania. The interview highlights the entrepreneurial vision, development strategies, and how the…
