Vitamin aqua aims to reach the €25 million turnover milestone, continuing its strategy of development and expansion of its soft drinks portfolio. For more details, you can read the full article on Revista Progresiv: https://revistaprogresiv.ro/interviuri/fmcg/producatorul-vitamin-aqua-tinteste-pentru-acest-pragul-de-afaceri-de-25-mil-euro/
Merlin’s Beverages, the Romanian manufacturer from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and other beverages, is a success story in local entrepreneurship. The company’s growth, development-focused approach, and impact on the Romanian soft drinks market are highlighted. For…
At the EY Entrepreneur Of The Year™ Romania 2022 competition, Ruxandra and Alexandru Melcovich, founders of Merlin’s Beverages, received the Family Business Award for their success in developing the company and its brand portfolio, including vitamin aqua, vitamin aqua zero,…
At the “EY Entrepreneur Of The Year Romania 2022” competition, Ruxandra and Alexandru Melcovich, co-founders of Merlin’s Beverages, were recognized as a successful family business that has built remarkable brands in the soft drinks industry. The current portfolio includes ranges…
The producers of vitamin aqua have invested €1 million in the development and production of the Montana brand, expanding their brand portfolio and strengthening the presence of bottled water on the Romanian market. For more details, you can read the…
Ruxandra Alexianu, CEO of Merlin’s Beverages, was nominated by Capital magazine in the Manager of the Year category, recognizing her performance in leading and developing the companies in the portfolio, including the vitamin aqua and Pop Cola brands, in the…
Merlin’s Beverages has introduced Pop Cola to the Romanian market, a new Romanian carbonated drink designed as an accessible and balanced local alternative to classic sodas. The launch of this variety marks the expansion of the producer’s portfolio and the…
Among the most popular ads aired on YouTube in Romania in 2018, in a ranking created by Google and presented by StartupCafe, a vitamin aqua commercial is also featured. The ad was created in-house, followed best practices in video promotion,…
Merlin’s Beverages, the company from Piatra‑Neamț behind the brands vitamin aqua, Pop Cola, and Plafar, produces soft drinks locally and is gradually expanding its presence through exports outside Romania. The interview highlights the entrepreneurial vision, development strategies, and how the…
