vitamin aqua has been the main sponsor of the Marea Miscare event since its first edition, supporting a festival that combines movement with entertainment, music, and experiences for the whole family.
Meet Merlin’s Beverages, a soft drinks company driving jobs & growth in Romania “Merlin’s Beverages is a Romanian soft drinks company producing well-known local beverages and driving local employment. The company will open a new facility representing a €40 million…
Eduard Alexianu, one of the leaders of Merlin’s Beverages, speaks about the need for a strategic approach to growth, both locally and internationally. He emphasizes the importance of innovation and adapting to new market levels for the brands in the…
Merlin’s Beverages, the company behind the vitamin aqua and Pop Cola brands, ranks among the most dynamic local companies, thanks to its rapid growth and significant investments in expanding production and its portfolio of soft drinks. For more details, you…
In 2025, vitamin aqua was a sponsor of the SENZORIA event in Iași, a multisensory festival with editions held in both spring and autumn. SENZORIA combines live music, visual arts, lighting, and interactive experiences, offering the audience a modern concept…
Merlin’s Beverages was a partner of the Retail & HoReCa Distribution Conference, a forum dedicated to professionals in trade and HoReCa, providing visibility for the brands in its portfolio — including vitamin aqua and Pop Cola — and strengthening relationships…
On the RIDA Design Interior blog, the 10th anniversary of the vitamin aqua brand is highlighted, emphasizing its evolution as a “10 out of 10 taste” in the vitamin water category. The article celebrates the brand’s success and its connections…
Vitamin aqua appears as a partner in projects promoted by RIDA Interior Design, highlighting the collaboration between the brand and a creative community in the field of design. The partnership reflects vitamin aqua’s commitment to supporting initiatives that promote an…
vitamin aqua appears as a partner in projects promoted by RIDA Design Interior, highlighting the collaboration between the brand and a creative community in the design field. The partnership reflects vitamin aqua’s commitment to supporting initiatives that promote an active…
At the 2025 edition of the Summer Well festival — an event celebrating music, experiences, and urban culture — vitamin aqua was present as a partner among the brands supported in the food & drinks area, alongside other key festival…
The vitamin aqua brand is celebrating 10 years on the Romanian market, reaffirming its position as a leader in the vitamin water segment. Launched in 2015, the range has expanded over time and benefited from innovative marketing campaigns, media appearances,…
During a challenging period for the soft drinks industry in Romania, marked by changes in consumer behavior and adaptations to the economic context, Merlin’s Beverages’ portfolio — including vitamin aqua, Merlin’s Lemonade and Pop Cola — recorded approximately 20% volume…
In 2025, vitamin aqua was a sponsor of the Kimaro Festival, held at Piata Constitutiei in Bucharest. Kimaro brings together live music, artistic performances, interactive zones, and entertainment experiences, offering the audience a vibrant and energetic atmosphere. vitamin aqua’s presence…
At Longevity Expo Forum Fest 2025, vitamin aqua celebrated 10 years on the vitamin water market, aligning with the event’s mission dedicated to health and longevity. Participants had the opportunity to discover the smart hydration offered by vitamin aqua varieties,…
On the RIDA Design Interior blog, vitamin aqua is presented as a symbol of freshness and a balanced lifestyle, interpreted through the lens of design and good taste. The article celebrates 10 years of the brand’s presence on the market…
Alexandru Melcovich, co-founder of Merlin’s Beverages, discusses the growth plans and investments for 2024–2025, including the expansion of production capacities and the optimization of distribution processes. The company aims to strengthen its presence in both the local and international markets…
