Our Story

  • Founded with a passion for creating delicious and functional beverages, Merlin’s Beverages began as a small local brand dedicated to quality and innovation. Since 2015, the company has become a trusted name in vitamin-enriched waters, carbonated drinks, and lemonades, offering products appreciated by consumers for both their taste and functional benefits.
  • Our story is guided by a commitment to well-being, community, and sustainability. Each product reflects our dedication to natural and responsibly sourced ingredients, as well as our goal to provide modern, safe, and flavorful beverages.
  • From small-batch production to national and international distribution, Merlin’s Beverages has expanded its portfolio to include brands such as vitamin aqua, Pop Cola, Montana, Lemonade, Carbonated Lemonade and Plafar, becoming a leader in the vitamin water category in Romania, with a market share of approximately 85% in 2023 (Moldova Economică).
  • We focus on quality ingredients, modern design, and sustainability, while our marketing approach highlights the distinctive characteristics of our products, keeping social responsibility and care for the environment at the heart of everything we do.